Dr. Michael Roizen‘s new venture, Enforcer eCoaching, was featured in MedCity this past week. Dr. Roizen, the current chief wellness officer of Cleveland Clinic, is widely known as a wellness and weight loss guru. Most of you have probably heard of him – he has made numerous appearances on Dr. Oz, Oprah, 20/20 and Today. I have featured/referenced him a number of times in this blog, and above is a picture of him and I at a basketball game (Cavs beat the Bulls )

There aren’t any further details about his Enforcer eCoaching venture since it is in its early stages. But a general mission statement:

Enforcer eCoaching aims to help customers adopt healthier behaviors through guidance, support and wellness advice that the company provides through digital channels — presumably such as emails, texts and social media

Be on the look out for that. In the meantime, with the holiday season around the corner, check out Dr. Rozen’s tips for healthy holiday eating.